product benefits

Moreover, the financial product benefits from an attractive minimum return.

Adaptable to communicate specific product benefits for several individual products.

He often drew on the disparate ways customers around the world perceived product benefits.

And the word "inside" gave Converse an opportunity to sell specific product benefits of its shoes.

Second, having fully discussed what the customer wants, the salesperson knows which product benefits to stress.

These needs can relate to non-product as well as product benefits.

MasterCard, she added, "is so much more in the emotional sphere that they spend less time talking about the rational product benefits. "

"No one is using the basic, just-smell-good stuff anymore; consumers are willing to pay more for perceived product benefits."

A 20-minute interactive video was produced in Louisville, covering product benefits, specific applications, target markets and how to handle potential problems.

A time will come during the sales interview when the salesperson has discussed all the product benefits and answered all the customer's questions.

It isn't just about product benefits.

Emotional advertising intended to stir feelings is often inherently more appealing than advertising focused on product benefits and features.

This includes the reputation of the organization, staff representation, product benefits, and technological characteristics as compared to competitors' market offerings and prices.

That would help differentiate the ads from campaigns for other products for women that spoke about product benefits in a soft, safe voice, he added.

That raises a question commonly asked about branding campaigns: Do they burnish brand personalities at the expense of playing down basic product benefits?

FORGET about product benefits, emotional bonding or any of the other conventions of effective advertising.

They argue that the product benefits are too important to ignore, and instead of banning the products, find ways to eliminate risks to those who work with the products.

The salesperson accurately identifies customer needs and relates product benefits to those needs; the buyer does not offer much resistance, but somehow he does not buy.

From the basic idea that we had some very surprising product benefits grew the comic device used in the commercials of people being so surprised they fall of their seats.

He also praised the jingles for being "not only catchy, in a perverse please-make-it-stop sort of way" but also providing "a clear iteration of the product benefits."

In other words, the salesperson can relate product benefits to match the potential buyer's buying behaviour and adopt a more creative approach, rather than concentrating upon a pre-prepared sales routine.

In effect, the switch from Chiat to Jordan resulted in a transition from a concentration on image and the wearer's psyche to an approach that emphasizes product benefits.

In Canada, the common law doctrine of exhaustion provides that a purchaser of a patented product benefits from an implied licence to use, repair, and resell that product.

One consulting firm has found it useful to reverse-engineer customer P&Ls (profit and loss statements) to establish a clear connection between the product benefits and the customer bottom-line.