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It also facilitates new product acceptance because potential buyers are already familiar with the name.
But he felt he could put extra effort communicating with general traders, who played key roles in products acceptance.
Though it is easy to say they are still in the early stages of product acceptance, extrapolating their usefulness into the future is less reliable.
Benefits to a company of good brand recognition include speeding up new product acceptance, enabling market share penetration by advertising, and resisting price erosion.
Records of product acceptances.
But disappointment over product acceptance by consumers and delays at the Food and Drug Administration soon caused investors to drift away.
Cheskin employed the scientific method in marketing, testing his hypotheses of product acceptance by observing customers, which was a unique approach at the time.
Explaining part of the reason why Tellabs was an attractive suitor, he added, "Having existing relationships there can certainly truncate the process of product acceptance."
The IPO pricing process is similar to pricing new and unique products where there is sparse data on market demand, product acceptance, or competitive response.
A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
Product Acceptance and Research said 94% of respondents recalled seeing the Mobile Billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%.
All of the ideas that can be incorporated into a prototype are then tested by a special unit that is devoted to product acceptance of the most customer-relevant innovations for the Mercedes of the future," says Dr Renner.