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"Part of it is more proactive marketing to students and younger audiences."
The proactive marketing plan was showcased at the Radio and Records conferences, where he represented the program.
Proactive marketing means being a pro who's active Relationship marketing requires proactivity.
The critical driver for these benefits to the firm will be the integration of organisational intelligence systems, innovation and continuous learning that inform and proactive marketing strategy.
Brought in by the League of American Theaters and Producers in 1995 to give it a more proactive marketing stance, Mr. Bernstein calculates that 40 percent of his time is spent on labor issues; he deals with 14 unions.
CASBAA, representing 120 corporations serving more than 3 billion viewers, acknowledged Now TV for its "innovative and proactive marketing of a secure and advanced pay-TV platform and for growing its interactive capability, resulting in a stellar subscriber take-up" on 31 October 2004.