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More recently, I was swept up in the wave of private brands.
"Whatever that spread is, the store doesn't have to pay with a private brand.
Private Brands does design clothes and then try to sell them; nothing is actually produced until the buyers have made their choices.
Private brands give retailers exclusive merchandise and higher profit margins.
For marketers, the beauty of the private brand is that it can do battle separately from the mother store.
But now private brands are often promoted front and center on the floors of some of the best department stores.
Since they never hustled a boss, they'd use their private branding irons on others.
To broaden the private brands, the company plans to expand into select retail stores, too, she said.
National brands must compete with local and private brands.
Some of Macy's private brands are sold internationally in non-competing department stores.
Apparently, since he vanished, Archie has developed a private brand that affects civilized people the same way.
It sells its own Big O private brand tires and other brands.
Right now, Private Brands is enjoying an almost exclusive hold on a profitable niche.
In 1922, the company's oldest active private brand, Big Mac work clothes, was launched.
Delhaize America stores use a common private brand called Home 360.
Macy's has a large portfolio of private brands that it produces for exclusive sale within its stores.
The stores sell the my essentials and Hannaford private brands.
Proxim's private brand is called "Reserve" and the company also has its loyalty card program.
As a result, A&P and other large chains significantly expanded manufacturing private brands.
"That left a price umbrella open for the private brands," Mr. Stahl said.
In 1988, it introduced a series of private brands, most notably the Arizona Jeans Company.
Grafenwalder is a private brand beer sold at Lidl supermarkets.
According to vice president Paul Uys, "private brands are very important in a recession."
Macy's distinguishes its private brands from its labels.
It's most recognized private brand is the Assi brand.