price positioning

Causes stir in media circles because it is the country's first ever price positioning exercise.

"Students saw that they were going to get an experience that had value, and the price positioning conveyed to them the value of the experience."

Against the odds, there is of course some artful price positioning out there: propositions that enhance competitiveness without damaging "brand".

This is the alchemy of marketing and comprises the cerebral skills sets that drive top-line company growth including: Creative development and brand positioning, Consumer targeting and insights, Media strategy, Portfolio management, Price positioning.

The word "MASTERMIND" gained huge popularity in India after The Times of India launched its price positioning media rate card in 1986 titled "MASTERMIND", after the British Quiz Show.