Mr. Bush remarked later, "I like the way the Chinese do it when it comes to press conferences."
That relationship has helped put Spencer on numerous news programs, and sent him to press conferences during major climate summits.
From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients.
Unlike other officials - even the president - he is not subjected to press conferences or public interviews, where he might seem diminished.
In his early years in the Washington press corps, Kinsolving was well known for wearing his priest's collar to press conferences.
McCallion sprained her ankle early during the crisis, but continued to hobble to press conferences.
Today, Ms. Marshall is the person responsible for scheduling every event that happens in the Executive Mansion or on its grounds, from working breakfasts to press conferences.
'Yes, let's do the concerts, let's do he press conferences, the videos, the magazine covers.'
"I've been to press conferences with Kenny and so many questions are negative about the things he can't do or hasn't done," he said.
Publicity includes everything from buttons and leaflets to press conferences.