positioning statement

When the positioning statement is created, one can start on creating the marketing mix.

The school adopted the strategic positioning statement - "Leading in thought and action."

Make sure your name and your positioning statement are very prominent in the design.

An important first step in business to business marketing is the development of your positioning statement.

The model shows how the predefined concepts are the basis for the positioning statement.

Some fancy marketers might call this a positioning statement or a unique selling proposition.

The analyses done of the market, competitors and abilities of the company are necessary to create a good positioning statement.

The station changed the positioning statement to 80's Classic Hits to reflect the new format.

On June 1, 2012 the station changed their positioning statement to "80's Rock Hits."

A successful positioning concept must be developed and qualified before a "positioning statement" can be created.

The last of those stations also used the positioning statement "World Class Rock for Southern California."

The positioning statement was "Y-108".

Once Hearst took full control (around 1999-2000), both the NewsChannel and positioning statement were dropped.

The term USP has been largely replaced by the concept of a Positioning Statement.

WFI has over 80 branches and in 2008 changed its positioning statement from We're never far away to Good people to know.

He attributes much of the success to his team's strategic marketing plan and "positioning statement," titled "What Makes a Man a Gentleman."

"Classic Rock to New Rock" is GO 106's positioning statement.

The station also adopted a new logo as well as the positioning statement 'Today's Best Music.'

After Y2K, the station's positioning statement became "the Best Mix of the 80's, 90's, and Today."

The on-air positioning statement was "106-1 Downtown, 96-1 All Around - 96X."

There are however methods for creating a positioning statement for both B2C and B2B segments.

In 2001, the station began using the current positioning statement of "Today's Best Variety" with a Hot AC format.

All music decisions were made in-house and its positioning statement was "The Most Music and the Best Variety".

The current format is a mixture of talk and music, with the positioning statement "The Best Songs Of All Time."

In 1999, a new logo was created, featuring "B1047" and the new positioning statement was updated to "Hot Country".