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But political marketing, for the most part, remains largely the same as it was 20 years ago.
The difference, however, is due to more than an increase in the sophistication of political marketing.
He is also said to have brought in political marketing experts to enhance his image and that of the party.
Political marketing is no longer suited to the present situation.'
He is a politician who once told his political marketing strategist to "sell me" like any other product.
His research interests focus on decision making, foreign policy analysis, political marketing and research methods.
But some liberal analysts said an investor class, at least as a mass phenomenon, was a political marketing myth.
Other courses include communications, management, and political marketing.
Well, fall is here, so it's time for a quick roundup of the good and the ineffective in political marketing:
Now, in a classic reversal, many consultants claim that they can employ political marketing techniques to sell products.
And this applies to political marketing, too."
By night, on weekends and in his spare time he dabbles in an emerging form of political marketing: the online game.
This must be a genius political marketing trick worthy of this country's rich history in Nobel laureates.
Political marketing, too.
He is a Professor in Political Marketing at Cranfield University.
Journal of Political Marketing, 11 (4) 353-366.
He called for a vote to the "left of the left," in order to attempt to block a modern "anti-politics" which has turned into political marketing.
The refusal phenomenon was eventually to be seen in politics itself by the substitution of "political marketing" and other designations for "political propaganda".
At the same time, the Communists did not want to relinquish power, so they prepared, in Musiał's words, "a political marketing operation".
"Orbán is a product of political marketing who has made a name for himself by being fearless and always confronting his detractors.
In 2009, the magazine published a report describing Paroubek's election campaign as an attempt to employ his private life as a part of political marketing.
Journal of Political Marketing, 2 (2) 47-66.
Central to political marketing is the concept of strategic political postures-positions organizations assume to prompt the desired perceptions in a target group.
In 2007, he worked with Opt-In Movement, a political marketing firm that solicited business from Republican-affiliated groups.
Another potential factor was that Tymiński applied methods of political marketing which were unknown in Poland at that time.