pester power

I think you're confusing it with kids in supermarkets, aka pester power.

The term "pester power" refers to children nagging their parents to buy a product.

Parental shame in the face of childish pester power means big money for the supermarkets.

Pester power is a child's ability to affect their parents' marketing decisions, often through the use of nagging, or pestering.

Note that criterion (b) explicitly outlaws appeals to "pester power".

People warned 10 years ago adverts pester power in young children would damage them and now you have you proof.

Its Happy Meals, which cost about £2.20, have come under fire in the past for encouraging 'pester power'.

Pester power, battery cage hens, petrol theft, car sounds, Co-op energy.

It might not always be easy to resist "pester power", but ultimately it's the parents who control the purse strings and make the major purchasing decisions.

To combat pester power, children under the age of 16 must not be used as "brand ambassadors" or in "peer to peer" marketing campaigns.

New curbs on companies that expose children to sexualised advertisements and exploit "pester power" to sell goods.

"The pester power comes with them saying: 'Mom, Madeline has one, so does Mira.

Most important, fourth graders have the developing vocabulary, the simplistic savvy and the innocent persistence to form an amazing amalgam called Pester Power.

Super-strength pester power surely did more than anything else to inflate, retrospectively, the value of Pixar's first Cars movie from 2006.

However campaigners believe ministers should attempt to ban all advertising aimed at the young, such as toys and sweets, on the grounds that it encourages "pester power".

I am not a doggy person but I now have a dog - thanks to my son Tony aged 12 whose pester power str...

No doubt Activision will claim this is the most efficient way of demonstrating the individual powers of each creature rather than encouraging pester power to do its worst.

Abnermal's abilities include his Pester Power, the ability to create force fields, and a body temperature of absolute zero that allows him to freeze anything he touches and project ice blasts.

With insidious ads promoting youthful "pester power," marketers have eroded what Freud called latency, the prepubertal phase when children sublimate their urges into creative and cognitive achievement and still admire their parents.

Researchers who study child behavior call this pressure "nag factor" or "pester power," and often use it to describe how young children, in whom advertising has planted a desire for junk food or toys, lobby their parents.

In Australia, the advertisement for the McDonald's SpongeBob Happy Meal won the Pester Power Award for the fact that the ads are enticing young children to want its food because of the free toy.

Nicholls, A., and Cullen, P. (2004) 'The Child-Parent Purchase Relationship: Pester Power, Human Rights and Retail Ethics', Journal of Retailing and Consumer Services, 11, pp.