British publisher Allen Lane launched the Penguin Books imprint in 1935, with 10 reprint titles; this started the paperback revolution in the English-language book market.
There was a reason why there was a paperback revolution.
What made this possible was the 'paperback revolution', usually dated from the Allen Lane publication of the Penguin titles in 1935.
In the 1950's, the senior statesmen of publishing fretted that the paperback revolution would mean the further spread of low taste.
Lost Horizon, as the first Pocket Books, is sometimes referred to as the book that began the paperback revolution.
The postwar paperback revolution has made difficult academic works available at reasonable prices to a large readership.
I had precipitated what would thereafter be called "the paperback revolution."
It was a good time for a bookshop because everything was out of print and the paperback revolution hadn't yet arrived.
After the war Dover became a leader in the paperback revolution.
Publishers gleefully compared the 1939 beginning of the contemporary American paperback revolution ("Let them read paperbacks!")