The way to look at the G500 is that it's a perfect example of conspicuous consumption.
The Open is about many things: conspicuous consumption, fashion and being seen in public.
The American middle class, at least those living the lifestyle, has become known around the world for conspicuous consumption.
Conspicuous consumption is still up, if our cases are any indication.
It can't just be conspicuous consumption for its own sake.
If spending millions of dollars on art was something done in private a few years ago, conspicuous consumption is back.
By moving away from conspicuous consumption, the company hopes to win a larger share of the market.
At the same time, there seemed to be a societal turn against conspicuous consumption.
Of course, the reasons given for such conspicuous consumption vary.
All this conspicuous consumption was beginning to sound reasonable, which worried me.