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These types of events provided the company with the ability to integrate event marketing and television exposure.

One-time event marketing is difficult when it's something people haven't seen.

What event marketing does for your business: 1.

Advertisers have turned to e-mail promotions and event marketing to try to make an impact.

"The tobacco companies developed a generation of things you see now, like event marketing, as a replacement."

"People use their experience to go into public relations, event marketing, as a springboard to anything you want."

He is also planning more of what he calls event marketing.

It is involved in advertising, design, public relations, direct marketing and event marketing.

Even with the added event marketing, not everyone believes car wrapping is effective in the long term.

He will continue to oversee event marketing and corporate sponsorship.