By 2002, she estimated that on-line sales in the category would be $1.2 billion - 3 percent of the overall market.
The question now, as the figures on on-line sales are collected, is whether they will manage to go well beyond these expectations.
There are signs, however, that on-line sales by other magazines have been less robust.
Some analysts estimate that by the end of this year, on-line sales will account for about 5 percent of the popular book market.
Nor are many retailers willing to spend the time and money needed to experiment with on-line sales.
The company also engaged in on-line sales from 1998-2007.
Most publishers and analysts expect on-line sales to increase this year.
Some manufacturers, however, have been forced to restrict on-line sales because of pressure from their existing dealers.
One consumer survey suggested that on-line sales would reach $5 billion.
That was more than double the $105 million worth of on-line sales in 1994.
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