non-financial motivation

Examples of non-financial motivations include bringing banned items past a security checkpoint (such as airline security) or the removal of classified documents from a government or corporate office.

BOSTON (Reuters Life!) - When facing the so-called founder's dilemma, separate your financial reasons from your non-financial motivations when thinking about whether to sell, says Harvard Business Review.

About Bezos' $250 million purchase of The Washington Post newspaper and affiliated publications, Morningstar equity analyst Liang Feng said non-financial motivation is probably a "major component" of his purchase.