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But not everyone who takes up snus is a smoker.
Rather than taking months to prepare, a batch of snus could now be made in a week.
The company, along with the snus recipes, was passed on from father to son through six generations.
Snus may be less harmful than other tobacco products (see above).
He uses snus in class and told Stahl it's great.
Its safety in comparison to snus has not been studied sufficiently.
It is moist, and somewhat finely ground, but less so than snus.
Later at school, he lights up before class and uses snus during class.
A spokesman declined to comment on an other potential expansion plans snus.
While snus has been around, it hasn't been prominent in this country.
He won't look at the health effects, or advise smokers to use the snus to quit.
At $4 a can, about half what a pack of cigarettes usually costs, the companies say sales show snus is catching on.
It accounts for approximately one fifth of all snus sales in Sweden.
He then put a spoon of the snus under his nose and, with eyes closed, inhaled.
If approved, the snus could be packed and sold.
During that period, the percentage of men using snus jumped to 22 percent, from 9 percent.
There was no evidence of a higher risk for lung or oral cancers among snus users.
Since then, this has been the predominant method for manufacturing Swedish snus.
Most manufacturers of Scandinavian type snus adhere to this standard.
At least two tobacco companies besides Reynolds are also test-marketing snus.
Government researchers found men use chew, snus and other smokeless products at much higher rates than women.
Snus, moist oral tobacco, comes in a tiny tea bag.
Snus looks to be in terminal decline versus the iCigs.
U.S. tobacco companies developed snus in response to both declining cigarette sales and consumer demand.
Still, there are no reliable scientific studies on snus as a smoking-cessation tool.