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The company said that newspaper revenue for the quarter rose by 8 percent.
In 1950, national advertising accounted for 25 percent of newspaper revenues, she said.
During the Golden age of radio, there was a decline in newspaper revenues.
Advertising, the backbone of newspaper revenue, has also been transformed.
Advertising generally accounts for 75 to 80 percent of newspaper revenues; the rest comes largely from circulation sales.
He said the company was estimating that newspaper revenues would grow 6 percent next year, at least partly because of new ventures.
From 2006 newspaper revenues continued to fall.
During the first nine years of the 21st century, American newspaper revenues declined by roughly 50%.
One immediate problem is that although online revenues are growing, they still make up only a small portion of the overall newspaper revenues.
The company's newspaper revenue increased 4 percent in the quarter, and broadcasting revenue was up 5 percent.
The newspapers revenues come from advertising.
There are also those who remain optimistic about the use of paywalls to help revitalize floundering newspaper revenues.
Ads account for some 70-80 per cent of newspaper revenues in the US, far higher than in Britain.
This traditional high-margin bulwark of newspaper revenue is now battered both by the economic slump and by online competition.
The Times Company attributed the increase in newspaper revenues to higher advertising and circulation revenues generated by higher rates.
Newspaper revenue fell 7.1 percent in the quarter as ad volume fell 14.7 percent at The Washington Post.
But Mr. Gage says the company expects newspaper revenue to slacken over time, with online ventures eventually being a much more significant source of sales.
Newspaper revenues rose 6 percent in the period, though advertising volume at The Washington Post newspaper slid by 1 percent.
The company said newspaper revenue and operating cash flow were lower last year mainly because of sluggish retail advertising and a downturn in automotive advertising.
Experiments in Newspaper Revenue Newspaper publishers have long tried experiments to increase revenue.
Newspaper revenues were down four-tenths of 1 percent, to $29.8 million, and broadcast revenues dropped 1.5 percent, to $31.3 million, he said.
The newspaper association's opposition is based more on long-range implications that any immediate loss of revenues, since tobacco advertising accounts for only 1 percent of newspaper revenues.
In times of a large decline in newspaper revenue and crises in the newspaper industries, other scholars have also argued whether this is, in fact, a sustainable initiative.
Radio revenue grew 4.8 percent in 1990, faster than the overall advertising growth rate of 3.8 percent for the year and a respectable showing when compared with the decrease in newspaper revenue.
But as two of these and six other specialized sections were eliminated in 1995 because of a downturn in newspaper revenues, Times editor Shelby Coffey called them simply "a noble experiment."