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Mystery shopping was standard practice by the early 1940s as a way to measure employee integrity.
While mystery shopping is usually a part-time job or hobby, most participants take it very seriously.
"Most people don't understand the difficulty of mystery shopping.
Mystery shopping - Getting paid to shop and dine.
The client gains information from the mystery shopping survey that provides a picture of an average customer experience.
Ethics and cooperation in the mystery shopping industry is paramount to the success of this profession.
Eureka, he thought, he would start a "mystery shopping" company back home.
Similar surveys are available for European regions where mystery shopping is becoming more embedded into company procedures.
Not all mystery shopping scenarios include a purchase.
The report represents the first industry association attempt to quantify the size of the mystery shopping industry.
Tools used for mystery shopping assessments range from simple questionnaires to complete audio and video recordings.
The Institute also runs focus groups, in-depth interviews, on-line surveys and undertakes mystery shopping research.
After a period of mystery shopping and analysis the Weather Desk was awarded Top 50 status.
Bare Associates International specializes in mystery shopping evaluations performed worldwide.
While the idea 20 years ago was to see who was stealing from the till, mystery shopping now is almost entirely focused on customer satisfaction.
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These are then drawn up into survey instruments and assignments that are allocated to shoppers registered with the mystery shopping company.
The general consensus among property sales agents is that mystery shopping unearths little nuggets of information which can give one company that vital edge.
Drive-ins were inspected and "Mystery shopping".
The wide range of research techniques, such as personal interviews, focus-groups, mystery shopping, hall tests, exit polls, expert surveys, telephone interviews and others, is used.
Identifies poor selling practices and lack of compliance controls in PPI market following company visits and mystery shopping exercises.
Its affiliates cover various business areas: promotional services & staff support, marketing consulting, business consulting, business process outsourcing, market research, event management and mystery shopping.
The company gathers competitive product pricing information, branch experience measurements (mystery shopping), and consumer opinions in order to deliver market information, analysis, and targeted recommendations.
GfK's Mystery Shopping and Field Marketing department is based in their Oxford, England, office.
Mystery shopping organizations advise that their research should only be used for employee incentive programs, and that punishment or firing is an inappropriate use of mystery-shopper data.