motivational research
motivation research

A newer approach to gaining primary data, especially about consumer motives and attitudes, is called motivational research.

Social scientists worked alongside advertising executives to create - and manipulate - the "average American" through motivational research.

And not with the shiny-new tools of marketing and motivational research at hand.

Do you know anything about motivational research?"

Expert skill is involved in motivational research because this is investigation into the psychology of why individuals behave as they do.

The advertising business hit back; its representatives took to public forums everywhere to declare that motivational research helped advertisers better serve the American people.

In the late 1940s, there were several consultants using this approach, then called motivational research, for market research based on psychological understanding.

This last question is handled by means of a number of behavioural techniques, which form part of what has been called motivational research.

Army IQ tests, motivational research, testing for jobs, even the forms for computer dating.

First there was "motivational research".

There are four main kinds of research that you will want to use: motivational research, opinion surveys, group discussions, panel research.

He compared motivational research to "the chilling world of George Orwell and his Big Brother."

Alarmed by new techniques that convinced people to run out and buy things, he detailed advertising's fascination with the school of consumer analysis known as motivational research.

Atop the hill is a large stone mansion, occupied for many years by the Motivational Research Institute, one of the earliest market-research companies.

When he isn't doing odd motivational research for a San Francisco firm, he plays ragtime piano and makes bad puns.

They got that opinion straight from the motivational research outfits that wanted NBS to hire them A few more questions.

Ernest Dichter, who is widely considered to be the "father of motivational research," referred to this as "the secret-self of the American consumer."

Analyzing souls gained Dr. Dichter and his Institute for Motivational Research a following during the 1950's.

Ernest Dichter (14 August 1907 - 21 November 1991) was an Austrian-American psychologist and marketing expert known as the "father of motivational research."

Consumer Psychology For Humanized Bank Marketing was published in 1971, and Grossack became an authority on applied motivational research in banking.

You may get nowhere, but I would like to see you try one of the Four-A advertising and public, relations firms, with a view to becoming a motivational research man.

Hauser quotes Ernest Dichter, the father of motivational research, who told The Wall Street Journal: "People are themselves winning through Palmer.

In 1946, Dr. Dichter founded the Institute for Motivational Research in Montrose and eventually moved it to the house in Peekskill.

In ominous tones, Vance Packard detailed advertising's fascination with motivational research, writing that "many of us are being influenced and manipulated, far more than we realize, in the patterns of our everyday lives."

Edward Bernays (Nephew of Sigmund Freud and the creator of the field of Public Relations, a marketing concept similar to motivational research in its inspiration by psychoanalytical theory)