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One reason: some say brown goods are tougher to drink because they are an acquired taste.

The annual absurdity of the spring 'Brown Goods' trade show continues.

Powerhouse was finding it increasingly difficult to survive on a profit from its white and brown goods where margins were pegged low.

In the 70's and 80's, the American consumer's love affair with brown whiskeys and brown goods just stopped.

Some types of brown goods were traditionally finished with or looked like wood or bakelite.

Chain conveyors also have widespread use in the white and brown goods, metal finishing and distribution industries.

ProLine covers a wide range of electricals across the store, covering white and brown goods.

Manufacturers and installers have offered an extended warranty, rather like those available for domestic white goods and brown goods.

Whatever you call them, they are stubbornly reluctant to call for "brown goods," the distilled spirits industry's term for products like Scotch and bourbon.

In saying, "The brown goods are dying," Mr. Meyers referred to the hard-liquor market, not soft drinks.

Consumer demand for vodka, rum and gin continues to outpace Scotch, bourbon and other brown goods, which have attracted a stream of challengers.

Other application sectors include information and communications technology, medicine, power engineering, building-services and sanitary engineering, the consumer-goods industry and white and brown goods.

It sells computers, mobile phones, digital cameras, navigators, white- and brown goods, tools, toys, and accessories and components to them and to computers.

"The brown goods are dying," said Jesse Meyers, publisher of the Beverage Digest, a newsletter in Greenwich, Conn., referring to the liquor business.

In 1935 Ferranti purchased a disused wire drawing mill at Moston: from here it manufactured many "brown goods" such as televisions, radios, and electric clocks.

Sales of Scotch whiskey and other "brown goods," so named for their color, had declined for decades as younger drinkers gravitated to "white" spirits like vodka and gin.

In 2008 the Thorn Group, who operates Radio Rentals, launched Big Brown Box; an online retailer of brown goods and consumer technology gadgets.

I forgot to say that they need to be more competative, they need to look at pricing policies and maybe what the high street is missing, maybe expand on brown goods?

Most Brown goods require high technical knowledge and skills, while white goods need more practical skills and "brute force" to make the devices work, and heavy tools required to repair them.

While so-called white goods like vodka and rum are enjoying growth and lifting the overall market, brown goods like bourbon and whisky are generally still experiencing sluggish sales volume.

The advertising is to be tested in California, Colorado and Florida, three states that usually have strong sales in the so-called brown goods -Scotch, bourbon and Canadian and Irish whiskies.

Concern for health, for the effects of drunken driving and the mostly mistaken perception that other drinks are less potent have all served to cut drastically the world's intake of what the trade calls, prosaically, brown goods.

Repaircare specialise in domestic appliances and offer repairs on models from a number of the leading white and brown goods manufacturers including Hotpoint, Beko, Indesit, Dyson and Zanussi.

The company insists that a takeover would give it only 22 per cent of the total market for white and brown goods - everything from washing machines and fridges to video recorders and hi-fi - and small electrical appliances.

Following former Browns owner Randy Lerner's acquisition of English football club Aston Villa, official Villa outlets have started selling Cleveland Browns goods such as jerseys and NFL balls.