We couldn't have planned it this well, not with all the media strategists in the world sitting at one table.

Kathryn Rose is an author, entrepreneur, social media strategist, keynote speaker and trainer.

She is currently a fashion blogger and works as a digital media strategist at Starworks Group.

But candidates, not campaign managers or media strategists, win or lose campaigns.

"Mario never had the personality of an incumbent," said David Garth, the media strategist.

A war has its own reality, beyond the reach of media strategists and focus groups, and eventually it will blow up even the best talking points.

Leahy calls himself a grassroots new media strategist and blogs about conservative issues.

NPR's media strategist has become a leading player in the breaking news business.

Ariel Hyatt is an American music publicist, author, and social media strategist.

Even his campaign's media strategist, David Garth, was making calls.