media planning

Few dispute the need for new thinking in media planning.

A decision on the media planning assignment is expected shortly.

Media planning agencies help companies decide where and when to run their advertising.

Media planning has always involved a great deal of mechanical number-crunching.

The three agencies will continue to handle media planning and client services separately.

The assignments include brand advertising, television commercials and media planning.

Appointed the7stars as their media planning and buying agency in 2007.

Two companies revamped their arrangements for media planning, buying and placement last week.

Concurrently, the organization also licenses a media planning software platform.

During the 1950s through to the 1970s, media planning was relatively easy.

The firm has turned to media planning and placement experts who work, as well, on a pro bono basis.

A separate review on the media planning and buying portion of the account is expected to be concluded later this month.

This is, specifically, the job of media planning.

Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology.

That, in turn, could hasten the shift by some big advertisers to large independent media planning and buying services.

Vidal will also handle media planning and buying for Spanish-speaking consumers.

Lord Einstein will do its own media planning.

Fallon will continue offering media planning and print buying.

Joanne Veloudos has joined the agency as head of media planning.

Finally, the third step is media planning.

Media planning : All complex of existing marketing actions.

The media planning and network buying operations at Tatham will remain separate.

Nine regional agencies around the country will continue to handle local promotions as well as media planning and buying.

Deutsch continues to handle the rest of the account, including media planning, direct marketing and creative duties.

Some ad executives said computerized systems could not replace all of the functions of media planning.