media planner

"Media planners who are 23 and 24 see them as an old man's read."

The technical problem facing the media planner is, in fact, rather more dramatic.

Usually, a media planner will aim to buy a mixture of different positions.

It was discovered that the media planners and buyers never read women's service magazines.

Once these broad principles have been decided, the media planner can then begin to put the schedule together.

In the process of planning the media planner needs to answer questions such as:

The creative departments then design the ads while the media planners figure out where they should run.

Some agency executives agreed that the youth of media planners and buyers could be a problem.

Communications executives cite two reasons why young media planners have become influential.

What's more, there have been great difficulties selling the publication to the modern breed of young media planners.

Eight other researchers work on teams that include writers, art directors, account executives and media planners.

She helped to educate an entire generation of media planners on the Internet's capabilities and long-term potential.

Media planners said the corporate discount arrangement, though complex, provided them with unusual flexibility.

As the media planner works through the available choices, a media schedule begins to evolve.

A deep bond with readers is a selling point, media planners say, but it is not necessarily enough.

Later, he worked for Enterprises-Nexus as a media planner.

More sophisticated media planners also look at the 'spread' of frequencies.

Even a lowly media planner has enormous discretion over where an advertiser spends its money.

In the jargon of media planners, the audience has become "fragmented" or "fractionated."

I listen intently only because I'm interested in them as people, not 'Is media planners.

The bride and bridegroom are media planners and buyers for advertising agencies.

The Scoop, a monthly marketing newsletter, is designed to help media planners keep abreast of developments in the industry.

She is a media planner at Nickelodeon, the cable television network, in New York.

Following his graduation, Bullen began a career as a media planner buyer for an advertising company.

The success of Spy, a caustic humor magazine, is widely attributed to its discovery by young agency media planners.