masstige

So what will become of masstige if the economy actually tips into a full-blown recession?

The term appears to be reaching linguistic critical mass (if not masstige).

And we have to focus a lot more on luxury and masstige wines.

Dozens of chains rode this masstige wave, and earned billions in the process.

Top designers have been creating masstige lines, also known as diffusion and bridge brands, for decades.

Masstige is a marketing term meaning downward brand extension.

Since 2003, the marketing strategy of masstige has been used by numerous consumer goods industries that include premium level products.

Kitchen, a reasonable equilibrium between perceived prestige and price premium is critical to an effective masstige strategy.

In this context, the 5 per cent reduction in luxury and masstige wine available for sale during the first half was meaningful.

Ms Barrett also describes her brand as 'Masstige'.

It has been suggested that luxury marketers thinking about developing their own masstige strategies should be aware of the possibility for brand dilution.

Masstige' movement gains steam.

Have you achieved "masstige"?

Masstige is all over Bravo, a premium purveyor of luxury goods with a viewership that’s affluent but not exactly rolling in money.

Harvard Business Review, April 2003 "There's a fine line between masstige and cheapening your brand.

M is for masstige - a term combining mass and prestige and describing consumer products that are comparatively low-priced with a prestigious brand name.

The rise of masstige has surely been fed by a sense of reciprocity that has characterized celebrity coverage: “Just like us!” promises Us Weekly.

(The latter refers to "exclusivity for the masses" and was thought up at the same time that Boston Consulting Group coined the similar "Masstige," he says.)

Earlier in the day, Mr. Lagerfeld reiterated his support for so-called masstige collections, the craze for which he ignited with his 2004 collection for H&M.

The new William Hardy label is expected to sell for around $20, sitting in the "masstige" segment and helping to shift Hardys' centre of gravity up towards more premium pricing.

Porsche Boxster Several other examples of masstige brand positioning have been proposed by Truon, McCOll, and Kitchen[i] include:

"In general, retailers that I call 'masstige' are the ones who are doing well in this economy," shares Richard Hodos, president of Madison HGCD. "

But all brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or "masstige" ones with luxe-y overtones but altogether more affordable, all want to grow.

""He was the appropriate person to kick the company off as a public company and the focus on "masstige" (mass produced prestige wine] and luxury brands certainly was the right start.

Those brands that employed masstige positioning strategy effectively differentiated themselves between middle range brands in terms of perceived prestige, and yet maintained a reasonable price premium to target middle range customers.