marketing synergy

Chains with several New York properties, meanwhile, are looking for marketing synergies between them.

Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy.

Combining both direct marketing companies under one management, he said, offers additional opportunities for marketing synergies.

A marketing synergy refers to the use of information campaigns, studies,and scientific discovery or experimentation for research or development.

Even mini-chains may get marketing synergies.

At century's end, the major retailer, basketball, created the athlete-model, Air Jordan, in a stunning display of marketing synergy.

The publishing industry underwent a wave of consolidation in the 1990s, as publishers were acquired by big communications companies seeking marketing synergies.

In marketing synergy, her company created stores in major cities, events, and films planned around the dolls and their accessories.

But for every case of successful cost-cutting or marketing synergies, there is another story of the failure to integrate information systems or corporate cultures.

The correct corporate name is "Manangement and Marketing Synergy, Inc."

Little Caesars Enterprises, Inc. got involved with the development of the game, seeing marketing synergy between baseball fans and pizza eaters.

They're all part of the soundtrack CD that CBS is pushing in some not-so-retro marketing synergy.

Slesinger's marketing synergy for Red Ryder and Little Beaver products was equally trail-blazing.

"We believe the combination provides major opportunities for expense savings, marketing synergies and improved purchasing power," said Jonathan Sokoloff, a partner of Leonard Green.

The hotel division was rebranded as Omni Hotels Asia-Pacific, creating global marketing synergies with the Omni brand.

"There are enormous operating and marketing synergies across a host of product lines, from small aircraft engines to air-conditioning controls," said Howard A. Rubel, an analyst with Goldman, Sachs.

"We expect significant marketing synergies to occur from the consolidation of our businesses," said Milan Panic, chairman and chief executive of SPI and its parent, ICN.

WRZN signed on in June 1989, owned by Media and Marketing Synergy Inc, whose principals were Frank Watson and Clay Brinker.

The bulk of the evidence from the 1960's, 1970's and 1980's suggests that mergers are more closely linked to fad - not to mention the boss's ego - than they are to cost savings or marketing synergies.

In his State of the Union speech, President Clinton - in perfect marketing synergy with the conservative ideas espoused in "It Takes a Village" - used the word "children" 37 times, and variations of "child" seven times.

For all of AOL Time Warner's marketing synergy and financial heft, in the end the continued success of the films and of the company's vision depends on Ms. Rowling, who still has the series's final three books to write.

He led a team that developed strategic content, product plans and cross-asset management as President of Marketing Synergy for the Walt Disney Studios and participated in the opening of Disneyland Paris (Euro Disney) and lead the opening of Hong Kong Disneyland.