marketing planning

Its use in marketing planning is the subject of a later chapter.

Forecasting is a basic ingredient of business and marketing planning.

Remember to address each segment in your marketing planning.

Generally speaking, an organization's marketing planning process is derived from its overall business strategy.

This next stage in marketing planning is indeed the key to the whole marketing process.

Sites can now be bought for two week periods, allowing a greater flexibility in marketing planning.

Q12 Comment on the role of forecasting in the marketing planning process.

Strategic Marketing Planning were used for explanation of the concepts.

Geoffrey Frost has been promoted to director of marketing planning, and he remains a senior executive vice president.

Marketing Planning Tool Without a plan, you cannot structure your approach to market.

But this approach does work and the Nineties should witness regular use of modelling in marketing planning.

The final stage of any marketing planning process is to establish targets (or standards) so that progress can be monitored.

The marketing planning process involves forging a plan for a firm's marketing activities.

He joined The Times in 1981 and in 1982 was promoted to marketing planning manager.

Conduct long-term milk production, procurement and processing as well as marketing planning.

The bride, 38, is a vice president for marketing planning at Marshall Field's, the department store, in Minneapolis.

This critical assessment is valuable to the organization's corporate planning process as well as to its marketing planning.

The title of his doctoral thesis is "Long Range Marketing Planning".

It is only at this stage (of deciding the marketing objectives) that the active part of the marketing planning process begins.

"This is based on creativity, judgment, intuition - all those old-fashioned things," said Laurel Cutler, the agency's vice chairman and director of marketing planning.

Thus, she projected that revenues from marketing planning would rise from $3.37 million in 1988 to $4 million next year.

She is the director of interactive marketing planning for the company's Web site, and he is the buyer for women's active wear and outerwear.

He was then senior vice president - marketing planning at Northwest Airlines from 1988-1992, where he managed international alliances and regional airline partner relationships.

Mr. Pollak, 38, joined The Times as a manager in the marketing planning department in 1982.

Marketing Planning and Strategy 8th edition (Cengage, 2009)