marketing philosophy

Is there an overall marketing philosophy that you try to convey?

The Devils' marketing philosophy also has something to do with his anonymity outside of hockey.

I am not disagreeing/making light of their marketing philosophy.

Concord is one of several networks of advertising agencies from around the world that share creative and marketing philosophies but not ownership.

Weatherlight marks a turning point in design and marketing philosophy for the Magic game & brand.

We showed that even with Lalonde, a relative unknown, by utilizing our marketing philosophy, we could succeed.

The viral method not only resembles Howard Dean's campaign; it also mirrors the marketing philosophy behind Amway.

Because the two companies have similar customer bases, marketing philosophies, stores and geography, analysts said a marriage would produce big savings by wringing out redundancies.

Mr. Traub defined his marketing philosophy succinctly.

Thus did the business embark on its second millennium, combining ancient Lebanese techniques with an American-style melting-pot marketing philosophy.

Now, as the executive who will hold sway over Disney movies, Mr. Aviv will be able to adapt his marketing philosophy to a new arena.

"It's a very good fit of the two organizations marketing philosophies," said Susan Young, a USAir spokeswoman.

In contrast, Mr. Warner summarized Hyundai's marketing philosophy as "Japanese cars at used-car prices."

Zoom TV would be incompatible with present DVD players, and once again, the studios could become embroiled in a war of marketing philosophies.

"We share the same customer-oriented marketing philosophy, and both attach great importance to a quality product," Otto Loepfe, Swissair's president, said in the statement.

In light of its commercial, technical and marketing philosophy which has renounced costly, hitherto widely found features, it differed in essential details from conventional prepaid products."

In a telephone interview from his home in Miami, however, Mr. Lavely said, "I resigned over significant differences in marketing philosophy and organization."

Mr. Sugar explains Amstrad's marketing philosophy as "pile 'em high, and sell 'em cheap."

Socially responsible marketing is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term.

SlimWare Utilities' marketing philosophy claims to promote better productivity and safety through various methods, including marginalizing resource-consuming elements and decreasing surfaces of attack.

The basis of his designs was his marketing philosophy that, "a popular motorcycle can have four different variations- a standard, a limited, a cafe racer and a touring bike."

Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy.

Jerome Kobacker and his son Marvin strove to preserve the Tiedtke's brand by continuing the brothers' policies, retaining their marketing philosophy and keeping the name.

On a leaguewide scale, Wirtz's marketing philosophy of penny wise and pound foolish has kept hockey a distant and fading fourth behind baseball, football and basketball.

The holiday-season campaign marks the first real venture into professional mail-order merchandising by British political parties, and their offerings and marketing philosophies are as different as the parties themselves.