marketing orientation

"You got to have the big guys with the marketing orientation to create the markets, or they just don't happen."

This is one technique used by marketers that have a personal marketing orientation.

Inter-departmental conflicts may occur, should a firm adhere to the marketing orientation.

A marketing orientation for a sales force, however, dictates that the goal of an organisation is to create customer satisfaction in order to generate profit.

Relationship marketing also stresses what it calls internal marketing, or using a marketing orientation within the organization itself.

Those with a global marketing orientation will resist this tendency to take opportunistic profits and instead use the weak dollar to gain market share while they can.

The marketing orientation evolved from earlier orientations, namely, the production orientation, the product orientation and the selling orientation.

This study aims to define the dimensions of 'a marketing orientation' and to examine how such an orientation affects the overall competitiveness of the firm.

Marketing Orientation People who are marketing orientated see themselves as commodities and value themselves against the criterion of their ability to sell themselves.

Sanders gave the company a strong sales and marketing orientation, so that it was successful even though it was often a little behind its competitors in technology and manufacturing.

Historically this research has focused on the role of technological innovations as a source of competitive advantage, but more recent efforts suggest that a marketing orientation is strongly associated with corporate success.

Collaborative customization - (also considered co-creation) firms talk to individual customers to determine the precise product offering that best serves the customer's needs (see personalized marketing and personal marketing orientation).

A few other companies known for their marketing orientation -Hindustan Lever,Philip India,Asian Paints,Singer and Larsen and Turbo have also taken great efforts in this direction.

Ms. Richardson, the Digital spokeswoman, said the move was not a reaction to last week's earnings announcement and was intended "to reinforce the marketing orientation of the company and get engineering close to the customer again."

Baker (1979) and Doyle (1985) identify lack of marketing orientation as the major factor for business failure Most Nigerian small manufacturer, in a higher degree, depends on imported equipment and raw materials for their operations.

"Some companies have a very strong financial system that regulates and governs what they do, and some companies have a very strong marketing orientation: Coca-Cola, American Express," Mr. Mudd said.

"He seems quite American in that he has a strong bottom line and marketing orientation, but he seems European in that he is far more sensitive to the critical role of technology than are American M.B.A.'s."

The public appears unaware that departments have moved over the years from a production orientation, where individuals were matched to available services, to a marketing orientation where departments seek to establish customers' needs through individual assessment and meet them individually by care management.

But in executing the combination of Hewlett and Compaq more effectively than many analysts had expected, Ms. Fiorina is making the case that she can also bring a new level of decisiveness to a company that has lacked a strong sales and marketing orientation.