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The Internet creates the perfect environment for niche marketing to targeted groups.

"This is niche marketing that we want to grow."

Second Baptist also began advertising, using the familiar business strategy of niche marketing.

Now the power of niche marketing is being brought to your breakfast table.

Perhaps "Hearts" represents a stage work desperately in need of niche marketing.

It was an early user of scare tactics and niche marketing.

This is not the latest in niche marketing, however.

There are many industries where niche marketing has brought in huge revenues.

"They have elevated niche marketing to a very high art, and the deal with Guild is another example of that," he said.

What started as a cult attraction has become a classic example of niche marketing.