marketing logistics

The Direct Marketing Logistics division is formed.

Consumers are expected to spend $1.2 billion on calls to 900 numbers this year, according to Marketing Logistics, a consulting business in Lincolnshire, Ill.

In 1988, Americans spent $164 billion in response to direct mail, according to Marketing Logistics of Lincolnshire, Ill. '

Arnold Fishman of Marketing Logistics Inc. in Highland Park, Ill., says Saks is dead last among department stores in sales through stand-alone national catalogues.

Arnold Fishman, president of Marketing Logistics, a mail-order information firm, estimates that mail-order catalogue sales last year totaled $30 billion to $35 billion, and have been growing recently at 8 to 12 percent a year.

Dr. Carl Haugtvedt, a social psychologist who is an associate professor of marketing logistics at Ohio State University, said that the kind of faith that draws consumers to gadgets like these was actually important to human mental health.