marketing leverage

The name recognition of these two songs would give the record companies marketing leverage and guarantee release.

Her moment in the limelight, she added, "has given me marketing leverage that no other TV show can touch."

These buying habits offer companies incredible marketing leverage, which is one reason the Winston Cup sponsorships have diversified beyond beer and motor oil.

Word-of-mouth marketing leverages not simply the power of the trendsetter but also, as Balter puts it, "the power of wanting to be a trendsetter."

Professor James I. Cash Jr. of the Harvard Business School described him as "the first person who really defined the marketing leverage that could come from using technology".

Instead of simply utilizing various media to help tell a brand's overall story, with IMC the marketing leverages each communication channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually.

Ms. Gattiker thought that adding just one or two corporate blue-bloods to the list of Atlanta companies like Delta Air Lines and United Parcel Service that traditionally scour the University of Georgia's graduating class would give her big marketing leverage.