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Through social marketing intelligence, companies can identify the people that are the most influential within their communities.
Marketing intelligence is necessary when entering a foreign market.
These chapters made extensive reference to how marketing intelligence (or knowledge) could be built up.
Following are a few of last year's standouts, according to Marketing Intelligence.
With the above steps being applied, a company's marketing intelligence system will prove to be beneficial to its effective functioning.
The market-sensing process Meaning all activities in gathering marketing intelligence and acting on the information.
Marketing intelligence: Highly engaged customers can give valuable recommendations for improving quality of offering.
Now people realize it's good marketing and provides excellent marketing intelligence."
Retailers have also found that they can use marketing intelligence gleaned from their Web sites to help cement relationships with manufacturers.
That's marketing intelligence, and they don't know they need it - or how to get it.
Last year, a record 865 pet products were introduced, according to Marketing Intelligence Service, almost double the 439 in 1998.
This is real-time marketing intelligence most businesses would pay good money for - if they had any good money left.
This is a very new area of research however, companies using social marketing intelligence have achieved drastic improvement in marketing campaigns.
Marketing intelligence There are a number of ways in which knowledge and consumer about market, or "market intelligence", can be targeting built up.
Organizationally, marketing intelligence can be the name of the department that performs both the market intelligence and competitor analysis roles.
It provides web, social, and mobile analytics and other software solutions related to marketing intelligence.
Given the zeal of video game buyers, Mr. Sullivan said, the advance marketing intelligence was critical.
Each month, Marketing Intelligence Service compiles a list of the 35 or 45 most significant new packaged goods.
Marketing intelligence systems are designed to be used by marketing managers and often viewed by employees throughout an organization.
Marketing Intelligence and Planning, 20 (1) 6-14.
The information may be collected by a variety of methods: the company's internal accounting system, marketing research system and marketing intelligence system.
The purpose of the RFI is to gain "marketing intelligence" about what products, services, and vendors are available.
In order to collect marketing intelligence, marketing managers must be in constant touch with relevant books, newspapers and trade publications.
Members are companies that specialize in, or have departments that specialize in, market research, consumer opinion and related marketing intelligence.
The Singapore office is primarily concerned with the provision of marketing intelligence and an understanding of markets in the Asia Pacific region.