marketing function

What is market research, and why does it play an important role in the marketing function?

At most companies today, the marketing function is really just advertising and sales.

The question of conflict within the marketing function has already been touched on.

Now, all the marketing functions will be more coordinated than they have been in the past."

Direct selling also give the company greater control over the marketing function and the opportunity to earn more profits.

An area of particular weakness in British industry is in the sales and marketing function.

She oversees the company's global marketing function, including a diverse set of businesses and audiences.

The magazine has more universal concerns and is designed to serve a marketing function, albeit for a single client.

Socialist factories may have been able to manufacture a product, but they had no financial management, sales or marketing functions.

"From the positive side, we're finding that research is being looked at more as a part of the marketing function" at corporations.

The second mechanism - control of marketing functions - gave the state powerful tools to influence agricultural decisions.

Operations performance metrics is a term used when organizations manage marketing functions as a business.

Harland is also combining its sales and marketing functions.

Both engineering and marketing functions, the latter known around the non-profit Foundation as business area management, have been brought together under the new structure.

Business and marketing functions, ie those required to develop income potential.

Despite its heavy emphasis on marketing and new products, it has no centralized marketing function.

One to ten millions dollars can be provided to help recruit more employees to establish engineering, sales, and marketing functions.

It is rare to find a sales and marketing function that has embraced sustainability with such vigour.

Outsourcing the sales and marketing functions of state lotteries is increasingly prevalent nationally.

In 2006 and 2007, he created the marketing function within the Alliance Healthcare Division.

Marketing operations enables an organization to run the marketing function as a fully accountable business.

Another area of discussion involves the need for alignment and integration between corporate sales and marketing functions.

In large de-centralised organizations, the marketing function may be split between sub-divisions and corporate headquarters.

The marketing function disappears into a network of relationships and responsibilities between man and machine throughout the value chain.

This is the audience commodity, which perform marketing functions and work at the production and reproduction of labour power.