marketing fiasco

You also see what a marketing fiasco we would have on our hands were we to dial down our self-esteem beliefs.

IS this the recipe for the worst consumer backlash since the New Coke-Classic Coke marketing fiasco of the 1980's?

Rick Chapman titled his book on high-tech marketing fiascoes, "In Search of Stupidity," as a nod to Peters's book and the disasters that befell many of the companies it profiled.

That cautionary advice is particularly resonant after several cause-related marketing fiascos in which it was discovered that the advertisers had spent as much - or more - on slick ad campaigns to publicize their involvement than they may have spent on the actual donations.