marketing experiment

Taken together, the works amount almost to a marketing experiment.

It could be thought of as not just a marketing experiment but also a social experiment.

LG describe the competition as a "social marketing experiment".

You're part of an ongoing marketing experiment.

The project is like an oversize focus group in which students are both evaluators of new technology and research subjects in a huge marketing experiment.

One of the longest-running electronic marketing experiments is Checkout Coupon.

Largely as a marketing experiment, the same train will begin commercial service between New York and Washington in February.

As a result, Verizon's marketing experiment is not likely to answer the question of whether Wi-Fi service can be profitable in its own right.

Estreet project - First large-scale mobile marketing experiment (2000)

But the sturdy yeomen and the much derided "lower classes" were made of stern stuff, and the test marketing experiment was a total flop.

They just want their film to be No. 1 at the box office on opening weekend, and prefer that marketing experiments be carried out with somebody else's career.

This year U S West began a test in Omaha intended to lead to a year-long marketing experiment trial involving as many as 9,000 homes.

People and animals are either subjected to cruel marketing experiments or forced to live within the confines of commercials and television vignettes featuring rampant cartoon violence.

For Sega, much rests on the success of the new console, called the Dreamcast, and on the unusual pump-priming marketing experiment.

Bart Smith, a ReMax broker/owner since 1987, began the service as an affiliate marketing experiment in the Christian marketplace.

NBC's Marketing Experiment NBC has taken the first steps toward a regular business in direct marketing to viewers through "800" phone numbers.

The reason: Canadians seem to have grown cool to hockey, their national passion, at least as evidenced by the first two regular-season games played at neutral sites in this season's bold marketing experiment.

In a largely cynical piece, Trouser Press reviewer Ira Robbins referred to The KLF's body of work as "a series of colorful sonic marketing experiments".

At Sun, initially as head of the company's fledgling software business and more recently as president and chief operating officer, Mr. Schwartz has made it a rule to conduct novel marketing experiments.

It was first documented in the Greek legend about a marketing experiment conducted just before the Trojan War, when the not-so-brave Achilles was hiding in the court of King Lycomedes.

In one of the most successful of such marketing experiments, Roman Catholic churchgoers in five cities were able to read about meatless recipes calling for Campbell Soup products in their church bulletins during Lent.

To underscore the unconventionality of this marketing experiment in demographic detergents, which began in February, the print advertisements for Bold Plus are running in publications that rarely carry sales pitches for prosaic products like detergents.

Although there is scant evidence that anyone is getting rich yet from this grand marketing experiment, companies are flocking to the Web in anticipation of the millions of customers they expect to find there - and out of fear of being left in the cyberdust.

But these days Mr. Ames is embarking on what could become the group's riskiest sales and marketing experiment to date - one devised not only to confront the nation's general spending malaise but to address the vagaries of an industry suffering its worst economic slump in almost a decade.

B10 BUSINESS DAY C1-16 Sun's New Man at the Top Jonathan Schwartz, the new chief executive of Sun Microsystems, says he believes in unconventional approaches, and he has made it a rule to conduct novel marketing experiments.