marketing effectiveness

During this period, the Japanese music industry sought marketing effectiveness.

The public sector has also been wrestling with the challenge of marketing effectiveness.

Today, all retailers in Texas compete for customers based on price, customer service, and marketing effectiveness.

The assessment of an organization's marketing effectiveness is carried out by means of an audit.

Measuring marketing effectiveness and return on marketing investment is notoriously difficult.

One of the core methodologies to measure marketing effectiveness is the collection of appropriate data.

Tim Ambler is a leading business author and academic on the field of Marketing effectiveness.

Marketing effectiveness: the big issue for HE communications?

- Raise the profile of marketing effectiveness yourself.

Lastly, you need to measure marketing effectiveness.

Taking advantage of seasonality, interests or the regulatory environment can help marketers improve their marketing effectiveness.

The results will provide deeper insight into the impact of external constraints and competing functional goals upon the firm's marketing effectiveness.

Predictive models analyze past performance to assess how likely a customer is to exhibit a specific behavior in order to improve marketing effectiveness.

"It's more about marketing effectiveness.

Services include: media auditing, marketing effectiveness, competitive advertising monitoring, news monitoring and e-vouching.

Increased marketing effectiveness.

The Guardian criticized the marketing effectiveness as "deeply flawed" and associated it with "websites that make even more spurious claims about 2012".

Customers/Consumers - Understanding and taking advantage of how customers make purchasing decisions can help marketers improve their marketing effectiveness.

By thoroughly analyzing the data, organizations can gather actionable business insights to improve the marketing effectiveness and marketing efficiency.

On the other hand going all the way down to dealer-level may overestimate marketing effectiveness as it would ignore consumer switching between dealers in the same area.

Measuring and determining adstock, especially when developing a marketing-mix model, is a key component of determining marketing effectiveness.

Marketing effectiveness and analytics - Building models and measuring results to determine the effectiveness of individual marketing activities.

Marketing Operations Management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness.

Marketing Strategy - Improving marketing effectiveness can be achieved by employing a superior marketing strategy.

Online appointment scheduling solutions are used for sales prospecting, web-based lead generation, post-sales support, marketing effectiveness, and streamlined customer service delivery.