marketing database

She thought about looking into the marketing database, but decided against it.

Business marketing databases are often much more advanced in the information that they can provide.

See the page in this guide on data protection when buying marketing databases.

An effective marketing database will enable you to communicate better with your customers.

These apps can integrate with customer relationship management and marketing databases.

Few organisations have yet tapped the power of knowing their customers through a marketing database.

To get your marketing database working for you, it should include details of prospective as well as existing customers.

Other client-centric resources include marketing database cleanup and maintenance as well as campaign consulting services.

You'll need to make sure that you comply with privacy and data protection rules about sales and marketing databases that hold personal information.

The church's own baptismal records, Father Kowalksi said, could also have served as a marketing database.

There are two main types of marketing databases, 1) Consumer databases, and 2) business databases.

Product registrations, Ms. Givens and other critics argue, are now little more than a means of building marketing databases with detailed information about individuals.

Organisations cannot merely add peoples details to their marketing database and offer an opt out after they have started sending direct marketing.

And I think, to their credit, it sounds like they had multiple databases, and their most secure databases - this was just the marketing database.

In MarketPlace, the information was not very sensitive; direct marketing databases are just names and addresses, selected by computer-modeled demographic analysis.

There are a number of practical issues to consider when introducing a marketing database as part of your customer relationship management (CRM) system.

Norell has fallen so far beneath the radar that it isn't even in Quest's vast marketing database that charts the history of almost 4,000 fragrances.

Ms. Springer said the Vacco campaign matched voting records to the marketing database to find voters who were dead and then used the same file in its later analysis.

On April 10, 1990, Lotus announced a direct-mail marketing database product that was to contain name, address, and spending habit information on 120 million individual U.S. citizens.

The school launched the CRSP indices project, which should generate substantial guaranteed license revenues, and also launched the Nielsen Marketing database projects.

He also loves the convenience of buying from catalogs, but he minimizes the number of companies he purchases from so he can keep a low profile in marketing databases.

These VAP records are typically identified by matching a commercial marketing database to state voter registration data and flagging records which are not found to be registered to vote.

AreaCode-Info.com (areacode-info.com) was founded by John Cropper in early 1995, when codes started multiplying and he found himself dismayed at the lack of official information for updating his company's marketing database.

By linking the supposedly anonymous online information it gathers through cookies with personal information drawn from its vast direct marketing database, DoubleClick says, it will be able to focus in on consumers with laserlike precision.

Julie Springer, director of corporate communications for Experian, said the Vacco campaign used a marketing database that was "extremely accurate" as a marketing tool but that did not include information on 10 percent of all Americans.