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A small biotechnology company might have a new drug but no sales or marketing capability.
It is considered to be the most popular option to companies, to develop their own international marketing capability.
Graphic Systems did not have the marketing capability to dominate the phototypesetting business.
I want to increase the company's marketing capabilities in the United States and step up our sales there."
"What they have always lacked is marketing capability."
When it came aboard, Comart had no direct marketing capability.
Nikon is a precision optical company with worldwide manufacturing, research and marketing capabilities.
The takeover target, like most Russian enterprises, has no effective accounting, purchasing or marketing capabilities.
"It's not a major sea change in marketing capabilities," he said, "but it seems to indicate a willingness to experiment with new channels of distribution."
MSI research introduced key concepts such as market orientation and marketing capabilities.
'This system has been developed with the marketing capability as a fundamental principle.'
The creator (and original copyright holder) benefits, or expects to, from production and marketing capabilities far beyond those of the author.
Accenture Interactive helps companies develop digital marketing capabilities and optimize their marketing investments.
Typically, locally based businesses are unable to compete because they lack the capital, global marketing capabilities, purchasing power and expensive technology necessary to operate efficiently.
Lehman will get a big retail outlet for its stock and bond underwritings and greater marketing capability.
Mike Troiano joined the partnership in August 2009 as the executive to lead the development of the agency's digital marketing capabilities.
Eleven Seven Music is a full service physical, digital and mobile independent record label operating with global sales, distribution and marketing capabilities.
Some agency owners and executives, he said, "didn't understand the machinations or potential of the Web, of digitalization, of expanding marketing capabilities."
"Many biotech companies have little or no distribution or marketing capabilities," Mr. Vroom said.
TBC Bank distinguished itself with its marketing capabilities in a way that makes its product positioning more effective.
"The acquisition of Draft Direct will add depth to Interpublic's direct marketing capabilities on a global basis."
Microsoft Dynamics CRM is a customer relationship management application from Microsoft that provides sales, service, and marketing capabilities.
These mutual connections between procurement, production, processing and marketing capabilities boasted by the companies of the Nissui Group are described as the "Global Links".
In the spring of 2011, Alcatraz Media announced a strategic partnership with the Google Affiliate Network to enhance its advertising and marketing capabilities.
"Taken together, the changes to the organization will result in The New York Times being more competitive by enhancing sales and marketing capabilities," Mr. Primis said.