market entry barrier

The common position provides for fair conditions and requires us to do away with market entry barriers.

Once a market is successfully entered, its market entry barriers work against potential followers (first-mover advantages).

Sometimes this very loss of psychological efficiency can increase a potential competitor's value enough to overcome market entry barriers, or provide incentive for research and investment into new alternatives.

This market entry barrier affects not only the companies willing to produce them but could also delays availability of inexpensive alternatives for public healthcare institutions that subsidize treatment for their patients.