market attractiveness

Some factors in the competitive analysis will relate to market attractiveness.

Business strength increases vertically and market attractiveness increases from right to left.

For market attractiveness the possible total is 45 + 15 from competitive analysis, that is 60.

Improve physician wages, such as through privatization of health care systems thereby enhancing market attractiveness for people to become doctors.

These key strategic factors ought to be observable from a thorough analysis of market attractiveness and competitive strengths.

Market attractiveness is a measure of the estimated potential benefits to the company from entering the market/product complex proposed.

Applications/place/offer is a more direct measure of market attractiveness but needs to be considered with the qualifications of the applicants.

Finance experts have a clear role to play, along with accountants, in improving the specification of market attractiveness and competitive strengths.

To use the portfolio grid, the key determinants of market attractiveness and competitive strength must be identified and measured.

It often takes the form of a matrix representing the business on two axes, 'market attractiveness' and 'business strength'.

The positioning of this proposal in the matrix, due to the elements listed above, is therefore 2 for the market attractiveness and 4 for business strength.

Similarly foreign-exchange and political risks and their relationship to required returns on investment need a proper evaluation as determinants of market attractiveness.

"The concept and market attractiveness of high-speed train operations in densely populated corridors," Mr. Warrington said, "is the model that could and should be transported across this nation."

The main objective of the project is to create a universal indicator of market attractiveness for companies and research institutions interested in investment in the emerging markets of mobile telephony.

For example, at least two of the top 10 universities in terms of Ucas applications - a rather more direct measure of market attractiveness than contested league tables - are former polytechnics.

The method of positioning a product in the matrix is by marking each axis with a scale, typically 1 - 10, and scoring the products in terms of their market attractiveness and business strength.

Nevertheless, it is interesting to note that the risk elements used by Fuqua are very similar to some of the elements one might expect to see in a strategic analysis of market attractiveness and competitive strengths.

With all this in mind, this chapter will explore the links between strategic analysis and accounting, beginning with the accounting inputs to the portfolio analysis of strategic business units (SBUs), their market attractiveness and competitive strengths.

When attempting to specify the market attractiveness of strategic options, the finance theorist may find it even more difficult to use his conventional CAPM approach for determining a particular divisional beta and cost of capital using historic relationships.

The conclusion reached on the relationship between the cost of capital and strategic portfolio analysis is, therefore, that there is a need to incorporate far more rigorous financial knowledge into the assessment of an SBU's position in respect of both market attractiveness and competitive position.

Also, it needs to be stressed that the McKinsey-GE matrix or a Porter analysis allows for different key characteristics to represent market attractiveness and competitive strengths according to the nature of the SBU and the market in which it is located.

It has just been argued that a thorough analysis of the market attractiveness and competitive strengths of an SBU (possibly based upon a Porter analysis), should provide more insight into the future covariability of the SBU and total market returns.

There does, however, seem to be some merit in attempting to bring into strategic analysis the finance analyst's tools of valuation, in order to produce a more rigorous consideration of market attractiveness, competitive strengths and the effects of movements of SBUs around the matrix.

Indeed, a business manager involved in trying to develop a portfolio analysis of SBUs recently stated to me that he knew that assessing the profitability of the different SBUs was a key step in determining market attractiveness, but he did not know which accounting concept was correct.