loyalty index

"She actually has one of the most stable loyalty indexes I've ever seen.

On similar occasions in the past, she had said, "It's your silly loyalty index.

I notice the ones on top don't bring up the topic of their own loyalty index."

And her Loyalty Index!

The index was scaled such that the mean loyalty index was 100, as scored by both the Colorado Rockies and the Pittsburgh Pirates.

A Fan Loyalty Index was compiled from a survey of Major League Baseball fans in April 1997, and printed in the Forecast newsletter.

According to the sixth annual Sports Loyalty Index survey by Brand Keys, released last month, Major League Baseball has suffered a significant decrease in fan loyalty during the last four years.

The index ranged from the Chicago Cubs at the top, with a loyalty index of 132, to the Chicago White Sox at the bottom with a loyalty index of 73.

According to the customer loyalty index developed by Brand Keys, a brand consultancy, the strength of the Martha Stewart brand dropped from a high of 120 (out of a possible 150) a year ago to 83 just before the indictment.

In 1997, the American Express brand was first in the category of charge and credit cards in the Brand Keys customer loyalty index, Mr. Passikoff said, but fell in the 2007 survey to fifth, trailing (in order) Discover, Capital One, Visa and MasterCard.