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Contacted and uncontacted leads are entered into personal and automated follow-up processes (Lead nurturing).
Realtime Publishers' content marketing services include content production (eBooks, articles, audio, and video) as well as lead generation, lead nurturing, brand awareness, and thought leadership through distribution of each Realtime title.
Founded in 2006, it has offices in Framingham, Massachusetts, and Staines, Middlesex, U.K., and offers global services in lead generation, research, video, mobile apps, lead nurturing and content creation.
In addition to overt communication methods, technologies now also provide marketing systems the ability to do extensive lead nurturing activities through automation systems, which often include opt-in email listings, automated telephone dialing systems, or hard copy mailing lists to increase visibility, touch on customer need, and increase brand visibility.