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Analysts also perform at least passive sales support for their firms, such as contributing to sales meetings, contracts, project profitability, or lead generation programs.
He then moved on to Nextag.com for one year, focusing first on lead generation programs, then helping to launch the consumer lending verticals there.
In the same way that Marketing Automation software was adopted to automate the tracking and measurement of marketing lead generation programs, new classes of cloud-based platforms are emerging to support partner collaboration across brands.
In 2010, QuantumDigital launched "TriggerMarketing" - an automated, trigger-based lead generation program which sends an alert to a user's mobile device every time a completed job or new listing appears in the client's database, prompting them to initiate a marketing mailing to the surrounding area or neighborhood.