latent needs

Key takeaways from the technique are to learn what users actually do, why they do it that way, latent needs, and core values.

You're not looking for evaluations of features or cost; you're searching for pain points and latent needs among the people on the forum.

"We developed insights into the latent needs of the users - the stuff they can't tell you but they want," Mr. Wasserman said.

Observe real people in real-life situations to find out what makes them tick, that confuses them, what they like, hate, where they have latent needs not addressed by current products and services.

(see Chapter 7) Turning to the expressed and latent needs and wants of the Canadian people, this paper responds strongly to the recent trends and attitudes of Canadian society.

Concrete and latent needs for existing and non-existing products: "user needs in general are the preferences of the user for the properties of the service or alternatively for the performance dimensions of the product".

Generating user insights: give civil servants ways of finding out who their user is and what their latent needs are and converting this into design solutions.