Yet the chief executive does not see a direct competitor to his burgeoning group.
It is a bitter direct competitor and has little to lose.
Neither one, however, is a direct competitor to the Windows operating system.
Lloyd lost money on the car even though it was more expensive than its direct competitors.
His current drill, at about $40, is comparable in price and quality to its direct competitors, he said.
In the future, however, the companies were primed to become more direct competitors.
"I don't view Microsoft as a direct competitor," he said.
As yet, the company has no direct competitors in basic mail delivery.
It is a product that so far has no direct competitor.
They said they did not see themselves as having a single direct competitor.