joint marketing arrangement

To promote travel by the underground railways in London a joint marketing arrangement was agreed.

The company could make special joint marketing arrangements with preferred customers, or give them special terms in technical-support contracts.

In 1908 the underground railway companies in London came to a joint marketing arrangement that included maps, joint publicity and combined ticketing.

Rolm and I.B.M. stressed that despite the change of ownership, a joint marketing arrangement between the two companies would continue.

Rorer has a joint marketing arrangement in Japan with the Yamanouchi Pharmaceutical Company.

S.A.S. and Swissair are expected to buy small stakes in each other and announce a joint marketing arrangement today.

To qualify for the 313.13 exception, a joint marketing arrangement must be an agreement between financial institutions for offering, endorsing, or sponsoring financial products or services.

Last summer, for example, MTV agreed to a joint marketing arrangement to promote Midway games in advertising and programming in exchange for a share of revenue.

CDI stands for Cyrel Digital Imager, referring to a joint marketing arrangement with DuPont, maker of Cyrel photopolymer flexo plates.

Exploring a Marketing Pact Mr. Cray said at Cray Computer's annual meeting yesterday in Colorado Springs that the company was in talks about a possible joint marketing arrangement with makers of massively parallel supercomputer systems, analysts said.

The Scandinavian Airlines System and Swissair said yesterday that they would hold simultaneous news conferences today in Stockholm and Zurich, and industry experts said the two had probably agreed to buy small stakes in each other and reached a joint marketing arrangement.

This risk will also be lessened where the firms involved produce complementary products rather than substitutes, where there are several R&D joint ventures in the industry, and where joint marketing arrangements are not part of the agreements (joint production may be required for productive efficiency in exploiting the R&D results).