In the last year, its Internet ads have grown 500 percent.
In other words, the sites, too, want Internet ads to be more like television.
"Internet ads are going for a low cost per thousand because of a belief they're not worth very much."
Yahoo is trying to change that with a new program created to show how much Internet ads increase sales.
Total spending on Internet ads last year was $1.9 billion, an increase of 85.9 percent from $1 billion in 1998.
Google keeps about 20 percent of revenue for Internet ads it places.
The gun shop covered the costs and uses the sculpture in its Internet ads.
In 2003, he said, 24 percent of his company's units were filled as a result of Internet ads.
The campaign, which includes cable television and Internet ads, will run at least through March.
The promotional internet ad leaked online on October 27, 2012.