interactive marketing

And that could mean it would take much longer for interactive marketing to become a force, he said.

But the company may have missed the point about interactive marketing.

But, he added, "Those days are gone; now it's the interactive marketing strategy."

The review also does not affect assignments like media buying or interactive marketing.

In the past, routine advertising sales were handled by one department, called interactive marketing.

The campaign also includes print advertisements, radio spots and interactive marketing.

After all, isn't interactive marketing just a high-tech way to provide product information or make a sale?

The retreat from the total-accountability ideal does not mean that interactive marketing itself is on the run.

Several other advertising-related stock offerings have been put off recently, particularly those related to interactive marketing.

Two agency companies said yesterday that they had expanded in the interactive marketing and corporate identity fields.

"But now we're talking more about integrated marketing, interactive marketing, and for that we need some additional skills."

Two developments in interactive marketing were announced yesterday.

All print, direct and interactive marketing for Staples continues to be handled by an in-house agency.

The campaign is supported by network television spots, advertisements in major publications, interactive marketing on Yahoo!

Translation: substantially more bang for your interactive marketing buck."

Also, Spyglass named Group 121 as the first agency of record to handle its direct and interactive marketing.

AS interactive marketing becomes more prevalent, it seems to make sense that the direct marketing industry would benefit.

The agency's services include experience design, interactive marketing, social media implementation, mobile development, strategy, analytics and technology applications.

Some of those other services - corporate identity consulting, sales promotion and interactive marketing - are no stretch for an ad shop.

"There's no doubt direct marketers are best positioned for interactive marketing from a cultural and experiential standpoint," he said.

But does interactive marketing increase sales?

The agency offers services like public relations, design and interactive marketing in addition to brand and retail advertising.

Dex Media, Inc. was a print and interactive marketing company.

But a sunnier mood prevailed at a conference here this week sponsored by Ad:tech, an industry group for interactive marketing.

After the spinoff, Snyder will be focused on advertising, direct marketing and interactive marketing.