intensive distribution

A new concept or product just entering the life-cycle may require intensive distribution to start with to launch it onto the market.

It might also indicate a new distribution strategy, new distribution partners, more extensive distribution, more intensive distribution, a change in geographical focus, or exclusive distribution.

In the case of television sets the wheel has turned full circle, from intensive distribution to selective distribution (for the reasons just mentioned) and back to intensive distribution.

For instance, a switch from selective to intensive distribution is a top management policy decision which will have a direct effect upon sales force numbers, and even upon the type of selling methods to be used.