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In some circumstances a business might be required to run informative advertising as part of resolving a law suit.
But whether dry beer would have a brighter future even with more informative advertising remains a matter of opinion.
Advertisers and their representatives say that the work of the attorneys general is making the task of developing informative advertising difficult.
What constitutes illegal versus informative advertising should be in the eye of the beholder, not Big Brother!
Informative advertising is advertising that is carried out in an informative manner.
In 1972, the FTC began to encourage advertisers to make comparison with named competitors, with the broad, public welfare objective of creating more informative advertising.
He was an early advocate of so-called long copy advertising, meaning advertising that used many words rather than few, and of what he called factual and informative advertising.