industrial goods market

How do they affect demand patterns in industrial goods markets?

This section analyses individual and company buying behaviour in industrial goods markets.

This chapter turns to an analysis of buying behaviour in industrial goods markets.

Buying behaviour in industrial goods markets also tends to be conservative.

But in industrial goods markets the role of the buying function may vary from significant to relatively insignificant.

Compare and contrast random and quota sampling methods in industrial goods market research.

Most designs are made for the consumer goods market, industrial goods market and the automotive industry.

Industrial goods markets, and therefore the buying patterns within them, are usually subject to fluctuations caused by cyclical market behaviour.

Within the context of industrial goods markets, organisational factors must be added to the list of relevant variables.

The analysis of buying behaviour in industrial goods markets is continued in Chapter Fifteen.

Companies that supply industrial goods markets enjoy one significant advantage over those that trade into consumer markets.

On the other hand, demand in industrial goods markets is limited in terms of the total number of buying organisations.

Yet in industrial goods markets there may be no such thing as an average consumer; each buyer's demand pattern and requirement may be different.

Products are sold in industrial goods markets to organisations that need them as INPUTS.

Demand in industrial goods markets is therefore described as DERIVED.

One of the only ways around this problem is for suppliers in industrial goods markets to encourage their customers to buy on a consistent and long term basis, under contract.

This restriction on the scope of industrial goods markets has become more significant given the degree of industrial and commercial concentration that has taken place since, say, 1945.

Derived demand and Goods and services are usually purchased in augmented products industrial goods markets to facilitate the process by which the organisation satisfies the demand from its own customers.

Marketers in Companies supplying industrial goods markets have therefore to accept that the situations faced by their companies in these markets are subject to a variety of different contingencies (Or specific circumstances).

A second variation applicable to industrial goods markets will be customer perceptions of operating characteristics, which may carry greater weight than the technical specifications that may form the basis of the supplier's sales pitch.

It may be necessary for suppliers in industrial goods markets to sharpen the focus of their own market segmentation policy by studying the specific demands and usage perceptions of the customers of the firms they supply.

"The [lead user method] LUM is better suited to meet the needs of the industrial goods market rather than consumer goods market as lead users of industrial goods can typically be identified more reliably than lead users of most consumer goods."